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The materials that make up a press kit are usually assembled in a standard two-pocket folder. Choose folders that have slots for your business cards, and in a color that complements your company’s printed literature. Press kit materials typically used include the following information pieces: Insert, on the right side of the folder, from front to back: • Business Card – Place a copy of the contact person’s business card in the slot inside the folder, usually on the right inside flap.
• Press Release – Announce your big news! A press release contains information in printed form, is written like a newspaper story and is issued to media representatives and reporters. • Article Reprints – Samples of past press coverage your company or the person in the news release has received can help sell the newsworthiness of your story. • Copies of Speeches or Presentations given in association with your company or business can also make an impression. Insert, on the left side of the folder, from front to back:
• Photographs – typically a 5″x7″ black and white glossy photo of your product or a person mentioned in your press release • Company Profile and Fact Sheets – A concise summary of your company’s history, initiatives and goals, including a description of your products and services. If you are introducing a new product or service, include a separate fact sheet highlighting its features and benefits. • Testimonials and Case Studies – Positive statements or success stories about your business and its products and services from satisfied customers and clients can illustrate your company’s significance. • Biographies – Profiles of yourself and key employees provide details about the people behind the business. • Statistical Data – Charts, graphs and line art can help illustrate your story. Some companies include a comparison chart of their products and services compared to their closest competitors. • Brochures, Catalogues, Newsletters or other Business Literature – Smaller brochures may be placed in front of other materials.
